Even more popular issue is to carry them out in a structure that is important to analyze them and acquire recommendations that can support us to manage our business sufficiently. Therefore, increasing number of specialists advise for example to spend funds on such options like Internet monitoring (check). Due to it we can owing to one application gather wide knowledge in terms of for example amount of our visitors, percentage of those, who have also purchased something in our online store etc. Such possibility makes us more likely to get some interesting conclusions regards the situation of our online shop. Concerning software that can be very useful for every little company is hidden under the term of brand monitoring. Thanks to this service we can inter alia find out which brand is currently the most popular one on our market. Furthermore, which is even more important, we can find out what our condition is and compare for instance our sales records with those achieved by other corporations. This implies that implementing various software in our company can significantly help us to make significantly less risky decisions.