Retail is the final link in the distribution channel that connects the manufacturers and the consumers. Retail provides different objects manufactured by different providers and provides them in the most appropriate locations for buyers.
The forms of retail:
• Stationary deal – it contains houses for good placed in a selected place, which are usually available to the customers in a given time. It gives the individual a nonstop opportunity to do shopping in one destination – the customer accustoms to the place and benefits the confidence in the quality of goods.
• large area trade – they are department retailers, retailers, hypermarkets and cash & carry
• commerce shops – they are universal shops, food shops, industry stores.
• Mobile trade – it gets to the customers wherever it is appropriate for the client. The buyer picks the given time and place. The motto of the kind of trade is “retailer arrives to the customer.” It can be divided into:
• Mail order – this kind of business provides belongings “at a distance”, it allows practical purchasing things. The customer is able to place the order at whatever day of the week and time. The most significant advantages are: reducing time and money.
The mail order trade can be divided into:
a) Teleshopping – in the technique, the shoppers phone the users and offer them products to trade. If the buyer confirms to purchase the item, it is usually send by the courier and the client can pay for the product at the door. It is very convenient method, but it is usually expensive and the items are often low quality.
b) via email – it is alike method, but here is not available direct speech contact with the retailer. It is a fantastic way for every person who is timid and shopping is difficult for the person.