From time to time it happens, that we already have an image of a perfect product in our head. We know exactly how it should look like, what size this should be and what patterns it should have et cetera. Later, we try to find this in any shop. We look for it for many days. Unfortunately, every product that is quite similar to the imagined one, has some quality that doesn’t look good. In other words, this is plainly impossible to find the dreamt product. Even those products that are similar are still a bit different in a way we don’t wanna buy it.