Frequently it happens, that we already have a vision of an ideal product in our head. We know exactly how this should look like, what size it should be and what patterns it should have etc. Later, we try to find it in any shop. We look for it for many days. Unluckily, every product which is pretty similar to the dreamt one, has something that looks bad. Put differently, this is plainly impossible to buy the dreamt product. Even these products which are similar are still a bit different in a way we don’t like them.