Sometimes situation happens, that we already have a vision of a perfect product in our head. We know exactly how this should look like, what size it should be and what patterns it should have et cetera. Later, we do our best to find it in a shop. We keep on searching for it for lots of days. Sadly, every product that is pretty similar to the imagined one, has something that looks bad. Put differently, it is merely impossible to buy the dreamt product. Even those products that are similar are still a bit different so we don’t wanna buy it.