Frequently it happens, that we already have a vision of an ideal product in our head. We know exactly how it should look like, what size it should be as well as what patterns it should have et cetera. Later on, we try to find it in a shop. We keep on searching for it for a long time. Sadly, every product which is quite similar to the imagined one, has some quality that doesn’t look good. Put differently, this is just impossible to find the dreamt product. Even these products that are similar are still a little different so we don’t like them.