This indicates that we ought to not forget that planning the expansion process plays the most crucial role in making each expansion be successful. Besides, above all in case of Russian market acquiring above presented certificate is necessary, which has been proved on the example of miscellaneous corporations, which despite of high quality and attractive price of their commodities have failed to capture satisfactory market share there (actually data on ).
The reason why GOST Russia is this much influential is that this certificate is respected among broad range of miscellaneous buyers (gost r certificate (check here)). In addition, its importance is connected with the fact of loyalty of Russian customers, who in general prefer their local commodities, no matter of their quality and price. Nonetheless, product from abroad that would have gathered GOST certification is considerably more likely to make a substantial career on this market that is nowadays known to have attractive growth potential and be quite dangerous as well owing to the political reasons.
In the light of the points mentioned above, we need to remember that there is a substantially increasing probability that planning effectively our expansion on Russian market and including diverse solutions like GOST Russia would be a crucial step towards achieving our target, which would be to make appropriate sales records and obtain high market share.